By Chidi Obiajulu
Head of Data & Analytic Products at OptimizeRx
Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.
Are you trying to better communicate with physicians? Or patients?
CareSpeak Powers Novel Intervention That Saved a Managed Care Company Over $100 Per Member Per Month
In 2016, CareSpeak partnered with Molina Healthcare to pilot a new intervention utilizing our text messaging reminder programs in conjunction with Medication Therapy Management (MTM). The pilot was designed to increase medication adherence, and...
In life, we all go through difficult times or hardships. Sometimes these situations make it harder for us to be happy or grateful for what we have. However, maintaining an attitude of gratitude seems to bring residual health benefits to our...
Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is especially true in a competitive category where an established medication is...
When it comes to making outbound calls to patients in the healthcare space, just getting people to answer the phone can be a big challenge. Once you do reach them though, how can you make sure you are doing everything you can to ensure that your...
Many pharma brands, especially newer or specialty drugs come with what's known in the industry as the Patient Starter Kit. It contains a wealth of information including basic information about the medication, details about expected side effects,...
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b) very low patient sign-up rates.
We at CareSpeak* like to say that the texting app icon on a mobile phone is some of the most valuable real-estate. Why?
Pharmaceutical companies are starting to embrace text messaging as a key tool to provide patients and their caregivers with much needed support. Although texting is not a new technology, using it as an interactive communications / CRM tool for...
