Patient Discovery is the most advanced module of our Dynamic Audience Activation Platform (DAAP) — and one of the only solutions available that can execute a smarter, next-best-action strategy. Predictive real-time targeting using integrated AI capabilities, real-world data, and our extensive omnichannel reach automatically finds prescribers when they are treating hard-to-identify, brand-eligible patients. Engage physicians in these moments and support them in onboarding with brief, relevant information on efficacy, qualifications, affordability, formulary, patient support and more.
The AI core of Patient Discovery leverages machine learning, driven by patient care milestones and physician engagement preferences, to get smarter and stronger as it works with your business rules — so your results and audience lists continuously improve.